Tracking, measuring, then increasing Marketing ROI is on the forefront of clients’ minds…and it’s important you deliver. Marketing ROI is often looked at as the number of unique email opens, an increase in traffic to the website or a number of downloads. However, real ROI is more than that.
Marketing ROI should be measured by the number of qualified leads generated and the conversion rate of those leads. In other words, how many deals were sold by that specific marketing campaign?
However, in order to get to a point where you’re measuring opportunities and sales instead of email clicks and website visits, a nurturing process must be established.
Tracking and nurturing the lead through the buy cycle will allow you to target the lead, gauge their current interest and serve up content that is meaningful, gently pushing them closer to a purchase.
With behavior tracking, marketing ROI does not become a matter of opens and website visits, but truly an indicator of interest. If that lead has progressed through important pages of the website and downloaded multiple items, it could represent an interested prospect. Behavior tracking isn’t just a one-time occurrence. The true measure of ROI for that marketing campaign isn’t based on the initial behavior of the lead, but on the interactions with the brand over time.
So where do you go from here?
LeadLife combines a private label marketing automation tool with lead nurturing and lead generation services. We give you our tool with your branding and assist you in the lead nurturing process. We’re there with you every step of the way to ensure you are implementing the best practices for your clients.
For more information about our private label option, click here.