Lead Nurturing with Drip Marketing
Engage Prospects in Frequent Dialogue
In today's world, it is important to stay first in mind with all of your prospects. With LeadLife's marketing automation software solution and best practices , you can!
LeadLife marketing automation software allows you to continuously engage your prospects through drip marketing. Drip marketing enables you to send out targeted emails
based on conditions or over a period of time in order to nurture leads until they are ready to buy. Drip marketing also allows you to setup a series of conditions and actions that will automatically send out emails through
the lifecycle of the lead . For example, if you generate a lead from a recorded webinar found on your website, you can customize follow-up communication automatically with these leads by using our drip marketing
feature.
See our drip marketing feature:
To demonstrate, let's say you are going to hold an online webinar in the near future. You can personally customize the LeadLife drip marketing solution to match this audience and to communicate with them in an automated fashion. For example:
Step 1:
Upon registration, automatically send a "thank you for signing up" email and include a link they can access for additional event information.
You will be able to see who clicked the link and accessed additional information.
Add a condition for those that accessed additional information. These registrants will get another email a week later with more information related to that specific topic.
Step 2:
Automatically initiate a reminder email 1 week before your webinar and again two days before to make sure your company is first in mind and to maximize event participation.
Step 3:
Based on the condition of whether they attended or not, LeadLife will automatically send attendees a "thank you for attending" email or a "sorry we missed you" for no shows. Include a link for information they might want to view and track who clicked the
link and where they went.
"By using LeadLife, we can send a targeted email regarding the symposium, and we know if they read the e-mail, if they visited the landing page and if they visited the site around the symposium. By doing that and tracking registrations, we can track ROI,
so that is an immediate paradigm shift."
- LeadLife Customer, Transplace
Drip Marketing
Using LeadLife drip marketing to stay in touch with your company's leads makes your life easier and allows you to increase the likelihood of qualified leads moving to sales:
A few industry benchmarks to consider:
-
80% of sales close after the 5th contact
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In some industries it takes between 9-11 touches before closing deal
Drip marketing also works with the lead scoring feature. If you continue to nurture a lead and their score hits a certain level, the lead scoring feature can move that lead to the next stage.
This may mean sending the opportunity to your sales force for immediate follow-up or back to your marketing team for additional nurturing.
Determine if a prospect or company is reacting to nurturing campaigns anonymously by using LeadLife's Visitor Tracker. Also understand what products and services a specific company is looking to buy by analyzing their page
views.
Remember, with our marketing automation software , we not only want to make your life easier, but deliver you with best practices from our marketing automation experts. Let us help
you automate processes, give you visibility to marketing metrics, and impact leads after they enter the CRM.
To request a product demo , learn marketing automation best practices or contact us call 1-800-680-6292.
