The Link of Marketing Automation and the Sales Process

Unlike other software vendors in the market, we work side by side with our customers applying LeadLife’s marketing automation software to their businesses. This isn’t a knock on the competitors; it’s just that we have a different business model than the others.  Customer intimacy and value is really what drives us.  Why else would you […]

Digital Behaviors: Why they are important to your clients

Effective lead nurturing campaigns all have one thing in common: digital behavior tracking and scoring. But before you can track or score them, it’s important to understand them. You’ve probably used your context clues by now and deduced that digital behaviors are simply behaviors performed digitally. That is, a prospect has clicked on an email, […]

Anonymous Website Visitors – Great Visibility for Marketing and Sales

At LeadLife, not only do we have a feature within our marketing automation system to identify companies that are on your website, but we also offer it as a free tool. It occurred to us years ago how valuable this feature – called Visitor Insights – can be to marketing and sales departments. This feature […]

Creating Content for Your Clients That Produces a Return

Content is arguably one of the most important parts of marketing automation. It’s the fuel for the marketing automation engine. Marketing strategies, such as lead nurturing and lead generation are only as effective as the content they are promoting. However, when on discovery calls with our clients, we often find content creation is also one […]

So you need to define a MQL – now what?

Many of us have already heard about the stat that says prospects are going through 60% of the buy cycle before talking to a sales rep.  Companies are now starting to get more sophisticated in their approach and instead of sending raw leads over to the sales team for little results, they are tracking and […]

5 Email Marketing Myths to Avoid

We have all heard them from our boss, our coworkers and even our clients: common email marketing misconceptions that come from….well, we don’t really know where they come from.  Despite the anonymity, these myths are ever-present in the marketing world. But when your job is to produce effective email marketing campaigns, it’s important to fully […]

What is Proper Follow Up on a Sales Alert

I felt compelled to write this blog post about questions we get from our customers quite often: How and when should they follow up on a sales alert? Ok, well let’s start at the beginning. A sales alert is a notification sent by the LeadLife marketing automation system that tells a sales rep the details […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]