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5 Easy Ways to Increase Your Clients’ Landing Page Conversions

An effective landing page optimization strategy can have a substantial impact on your clients’ marketing ROI. In fact, according to Ion Interactive, 73% of marketing professionals that create, test and optimize landing pages achieve a 100% lift in their conversion rate. We have put together a list of the top 5 easiest ways to increase […]

How department frenemies hurt your pipeline

fren•e•my [fren-uh-mee] (noun): A person or group that is friendly toward another because the relationship brings benefits, but harbors feelings of resentment or rivalry Let’s be honest, your marketing and sales teams aren’t bosom buddies. Heck, they likely aren’t even pals. For the majority of companies today, they are “frenemies.” In fact a recent survey […]

Getting the the buy-in for revising your lead management process

Revising your lead management process is do-able without completely disrupting your current processes or changing the entire culture of the organization. The most important tip is to start small. Mapping out a strategy is essential, understanding what makes sense for your company is key, but work to implement these changes in phases. We all must […]

Cold to close should be a natural process for leads

Lately there has been a lot of discussion about how salespeople need to embrace the concept of early stage nurturing and how if done correctly, can make qualification through closing a very natural process. We’ve seen some issues within our customer base where there’s a gap between thought leadership nurturing and conversion.  The customer is […]

Anonymous Website Visitors – Great Visibility for Marketing and Sales

At LeadLife, not only do we have a feature within our marketing automation system to identify companies that are on your website, but we also offer it as a free tool. It occurred to us years ago how valuable this feature – called Visitor Insights – can be to marketing and sales departments. This feature […]

So you need to define a MQL – now what?

Many of us have already heard about the stat that says prospects are going through 60% of the buy cycle before talking to a sales rep.  Companies are now starting to get more sophisticated in their approach and instead of sending raw leads over to the sales team for little results, they are tracking and […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

What to track: CRM vs. Marketing Automation

                As with most marketing automation systems, LeadLife syncs with CRM systems.  This allows the sales team to stay in their CRM system and still get the contact’s or lead’s specific sales intelligence that the marketing automation system is providing.  Likewise, CRM data is syncing back into LeadLife […]