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Nurturing to Conversion – It Should Be Natural

CEO, CMO, Content Creation, CSO, Drip Marketing, Email Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software

Lately I’ve seen several blogs discussing how salespeople need to embrace the concept of early stage nurturing and how if done correctly, can make qualification through closing a very natural process.   We’ve seen some issues within our customer base where there’s a gap between thought leadership nurturing and conversion.  The customer is very happy that [...]

Need Hot Leads? It All Starts With The Data

CMO, Content Creation, Email Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Lead Tracking

Yesterday afternoon I had the pleasure of being on a webinar with Don Wynns, VP of Business Development at ZoomInfo. The webinar was titled “The 4 Keys for Turning Cold Leads into Sales-Ready Opportunities” and focused on what is necessary to move unknown and/or cold leads into opportunities that flow through the pipeline. At LeadLife [...]

Social Media and Lead Nurturing Are Forever Linked For Lead Generation

CMO, Content Creation, Lead Nurturing, Lead Scoring, lead segmentation, Marketing Automation Software

I very recently participated in a webinar with Scott Miller, president of Social123. It was a lot of fun and, quite frankly, the content was much more relevant to marketers than I’d first thought before I met Scott. Many of us know we need to have a presence in the world of social media by [...]

Are You “First in Mind” With Potential Buyers?

CEO, CMO, Content Creation, Email Marketing, Lead Management, Lead Nurturing, lead segmentation, Marketing Automation Software

Many marketers struggle with the right way to generate leads. Most know that “spray and pray” marketing does not work anymore and have adopted lead nurturing strategies.  But just because you’re nurturing, are you focused on sending the right content, to the right prospect, at the right time? Are you dedicating enough time to creating [...]

Simplifying Relevant Content Creation

Content Creation, Lead Management, Lead Nurturing, lead segmentation, LeadLife's Marketing Automation Software

I was reading a MarketingProfs article the other day called “A Three-Step Approach for Linking Content and Behavior: Measuring Relevancy.” The article was very good and showed how relevancy is a key measure we all struggle to obtain. The article suggested that complex modeling is often the only true way to evaluate how relevant your [...]

Content Success Depends on Your Data

CMO, Content Creation, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing, lead segmentation, Marketing Metrics, Uncategorized

I recently read a MarketingProfs article that delved into the need for good data, including what kind of data is really considered good and how you can use it to your advantage in lead generation/nurturing programs. The article had some interesting points: People are not giving up much information early in the process like they [...]

Is Your Lead Nurturing Engine Getting the “Fuel” It Needs?

CEO, CMO, Content Creation, Drip Marketing, Email Marketing, Lead Nurturing, LeadLife's Marketing Automation Software, Marketing Automation Software

Reading an interesting article in MarketingProfs the other day prompted me to think about our customer base and content creation. The article, titled “B2Bs Lack Collaborative Processes for Content Creation,” referenced a study conducted by Corporate Visions on how content is created within organizations today. The gist of it was this: Although businesses are waking [...]

Nurturing Without the Right Content is Impossible

CEO, CMO, Content Creation, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing

We speak to so many prospects that are desperate for our help – both in terms of the services we offer and our marketing automation technology. Such demand is certainly great for us, but as we start to do our discovery of each customer, we tend to recognize a common denominator between these companies that [...]

Wayne Gretzky Gives Advice to Marketers…Kind of

CEO, CMO, Content Creation, CSO, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing

One of the greatest hockey players in history credits his success with this simple advice: “I skate to where the puck is going to be, not where it has been”. Where is the “marketing puck” going next? No doubt about it – Content Marketing! Don’t believe me? Here is a “motivating” statistic from DemandGen - 49% [...]