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Why you are not reaching your audience

A recent survey of 550 sales executives found that 60% of the companies do not properly align their offers to target customer segments (Bain & Company, “Mastering the new reality of sales”). That’s like trying to sell a vegan on a new double bacon chili cheese burger. A company is simply spinning its wheels (read: […]

5 Resolutions That Will Make Your Lead Nurturing More Successful

The start of a new year gives us the opportunity to revise, re-evaluate and revitalize. While New Years’ resolutions are often personal goals and objectives, it’s often a good time to look at what we are doing professionally as well. This time of the year affords us the opportunity to make sure our programs are […]

Creating Content for Your Clients That Produces a Return

Content is arguably one of the most important parts of marketing automation. It’s the fuel for the marketing automation engine. Marketing strategies, such as lead nurturing and lead generation are only as effective as the content they are promoting. However, when on discovery calls with our clients, we often find content creation is also one […]

Want High Conversion Rates? Think First About List Quality

Did you know that according to Zoominfo that each year: job titles or job functions change 66%, phone numbers change 44%, and email changes 37%. So every year your data gets further out of date and of little value to your marketing and sales efforts. How can you convert leads into sales when you aren’t […]

What does lead nurturing mean to a digital agency?

It’s probably safe to assume the majority of your clients would like to drive more qualified leads, get more value out of the lead generation dollars they are spending, and know the ROI of their marketing campaigns.   So it’s probably fair to say that lead nurturing can greatly benefit a number of your clients’ businesses.  […]

Nurturing to Conversion – It Should Be Natural

Lately I’ve seen several blogs discussing how salespeople need to embrace the concept of early stage nurturing and how if done correctly, can make qualification through closing a very natural process.   We’ve seen some issues within our customer base where there’s a gap between thought leadership nurturing and conversion.  The customer is very happy that […]

Need Hot Leads? It All Starts With The Data

Yesterday afternoon I had the pleasure of being on a webinar with Don Wynns, VP of Business Development at ZoomInfo. The webinar was titled “The 4 Keys for Turning Cold Leads into Sales-Ready Opportunities” and focused on what is necessary to move unknown and/or cold leads into opportunities that flow through the pipeline. At LeadLife […]

Social Media and Lead Nurturing Are Forever Linked For Lead Generation

I very recently participated in a webinar with Scott Miller, president of Social123. It was a lot of fun and, quite frankly, the content was much more relevant to marketers than I’d first thought before I met Scott. Many of us know we need to have a presence in the world of social media by […]

Are You “First in Mind” With Potential Buyers?

Many marketers struggle with the right way to generate leads. Most know that “spray and pray” marketing does not work anymore and have adopted lead nurturing strategies.  But just because you’re nurturing, are you focused on sending the right content, to the right prospect, at the right time? Are you dedicating enough time to creating […]