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If Everyone Knows It’s Broke, Why Don’t They Fix It?

CEO, CMO, CSO, Drip Marketing, Lead Management, Lead Nurturing, Lead Prioritization, lead segmentation, Lead to Revenue, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software, Uncategorized

It’s interesting…. I was at a networking meeting the other night with a bunch of CEOs of small to midsize companies.  Of course you do the proverbial approach person, introduce yourself, ask their name (name tags certainly are saviors) and ask what their company does.  When it gets to my turn to tell them about [...]

The Right Tool (and Focus) for the Job

CEO, CMO, CSO, Lead Generation, Lead Management, Lead Nurturing, Lead Prioritization, Lead Tracking, Marketing Automation Software

My dad called laughing to tell me about a lawn care worker he saw removing dandelions with a pick shovel. In his opinion, not only was it overkill in the choice of the tool but he pointed out that the worker was actually doing more damage than good by leaving large divots all over what [...]

Nurturing to Conversion – It Should Be Natural

CEO, CMO, Content Creation, CSO, Drip Marketing, Email Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software

Lately I’ve seen several blogs discussing how salespeople need to embrace the concept of early stage nurturing and how if done correctly, can make qualification through closing a very natural process.   We’ve seen some issues within our customer base where there’s a gap between thought leadership nurturing and conversion.  The customer is very happy that [...]

Second Quarter Already – How Full Is Your Pipeline?

CEO, CSO, Drip Marketing, Email Marketing, Lead Generation, Lead Nurturing, lead segmentation, Lead Tracking, LeadLife's Marketing Automation Software

We are continually talking to CSOs about how nurturing helps drive revenue.  Easy to say, but what does that really mean.  How does technology and process around nurturing help fill a pipeline?  As I speak to more and more VPs of Sales and sales people, I’m reminded of the potential “gold” that sits within their [...]

Nurture to Call – When’s the Right Time?

CEO, CMO, CSO, Drip Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Prioritization, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software, Uncategorized

  I’ve recently had some conversations with our clients about the best time to make an outbound call on the leads that are being nurtured. Our clients understand that making outbound calls too early in the process could actually disengage the lead from interest in their company. With b2b buyers going through 60% of their [...]

Maximize Sales With A Funnel That Doesn’t Leak Leads

CMO, CSO, Lead Management, Lead Nurturing, Lead Scoring, lead segmentation

I had the pleasure of doing a webinar last week with Matt Smith from 3Forward. Matt’s not just a great guy, but his company 3Forward has been a partner and customer of LeadLife’s for years.  I bring this up because 3Forward is a sales consulting company.  They know how to help organizations with complex sales [...]

Is Your Website Attracting Engaged Prospects or Mysterious Guests?

CMO, CSO, Lead Generation, lead segmentation, Lead Tracking

It used to be that tracking and measuring traffic on your website was enough. Web analytics provide insights into where visitors are going, where they are exiting, which pages are most popular and lots more.  This is tremendously valuable, but it’s no longer enough. We need to understand who’s visiting our site, specifically, what type [...]

Want Customer Advocates? Start Early With Lead Nurturing

CMO, CSO, Lead Management, Lead Nurturing, lead segmentation, Lead Tracking, Marketing Automation Software

I just presented a webinar with David Nour, CEO of The Nour Group, titled “Five Keys to Creating Customer Advocates: How Effective Lead Nurturing Sets the Stage.” It was a blast! David is an international speaker and the author of many outstanding books that revolve around the concept that relationships are the greatest “off-balance-sheet” asset [...]