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If Everyone Knows It’s Broke, Why Don’t They Fix It?

CEO, CMO, CSO, Drip Marketing, Lead Management, Lead Nurturing, Lead Prioritization, lead segmentation, Lead to Revenue, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software, Uncategorized

It’s interesting…. I was at a networking meeting the other night with a bunch of CEOs of small to midsize companies.  Of course you do the proverbial approach person, introduce yourself, ask their name (name tags certainly are saviors) and ask what their company does.  When it gets to my turn to tell them about [...]

Nurturing to Conversion – It Should Be Natural

CEO, CMO, Content Creation, CSO, Drip Marketing, Email Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software

Lately I’ve seen several blogs discussing how salespeople need to embrace the concept of early stage nurturing and how if done correctly, can make qualification through closing a very natural process.   We’ve seen some issues within our customer base where there’s a gap between thought leadership nurturing and conversion.  The customer is very happy that [...]

Second Quarter Already – How Full Is Your Pipeline?

CEO, CSO, Drip Marketing, Email Marketing, Lead Generation, Lead Nurturing, lead segmentation, Lead Tracking, LeadLife's Marketing Automation Software

We are continually talking to CSOs about how nurturing helps drive revenue.  Easy to say, but what does that really mean.  How does technology and process around nurturing help fill a pipeline?  As I speak to more and more VPs of Sales and sales people, I’m reminded of the potential “gold” that sits within their [...]

Nurture to Call – When’s the Right Time?

CEO, CMO, CSO, Drip Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Prioritization, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software, Uncategorized

  I’ve recently had some conversations with our clients about the best time to make an outbound call on the leads that are being nurtured. Our clients understand that making outbound calls too early in the process could actually disengage the lead from interest in their company. With b2b buyers going through 60% of their [...]

The Definition of Insanity in Marketing Automation

CMO, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation Software

 ”Insanity is doing the same thing over and over again and expecting different results.” Let me share a story that would make Einstein cringe. I like doing sales calls – I get to listen to prospects and discover what they need and how it compares to what we offer. The other thing I enjoy doing is [...]

Content Success Depends on Your Data

CMO, Content Creation, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing, lead segmentation, Marketing Metrics, Uncategorized

I recently read a MarketingProfs article that delved into the need for good data, including what kind of data is really considered good and how you can use it to your advantage in lead generation/nurturing programs. The article had some interesting points: People are not giving up much information early in the process like they [...]

Is Your Lead Nurturing Engine Getting the “Fuel” It Needs?

CEO, CMO, Content Creation, Drip Marketing, Email Marketing, Lead Nurturing, LeadLife's Marketing Automation Software, Marketing Automation Software

Reading an interesting article in MarketingProfs the other day prompted me to think about our customer base and content creation. The article, titled “B2Bs Lack Collaborative Processes for Content Creation,” referenced a study conducted by Corporate Visions on how content is created within organizations today. The gist of it was this: Although businesses are waking [...]

The Early Bird Does Not Always Catch the Worm

CEO, CMO, CSO, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing

When is the best time to send emails? Since marketing is a combination of art and science, the answer is that “it depends.” I recently read two very valuable articles from MarketingProfs regarding email marketing. “Five A/B Tests You Should Use” emphasizes the need to test key options in email presentation to determine which work [...]

Nurturing Without the Right Content is Impossible

CEO, CMO, Content Creation, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing

We speak to so many prospects that are desperate for our help – both in terms of the services we offer and our marketing automation technology. Such demand is certainly great for us, but as we start to do our discovery of each customer, we tend to recognize a common denominator between these companies that [...]