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Nurturing to Conversion – It Should Be Natural

CEO, CMO, Content Creation, CSO, Drip Marketing, Email Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software

Lately I’ve seen several blogs discussing how salespeople need to embrace the concept of early stage nurturing and how if done correctly, can make qualification through closing a very natural process.   We’ve seen some issues within our customer base where there’s a gap between thought leadership nurturing and conversion.  The customer is very happy that [...]

Second Quarter Already – How Full Is Your Pipeline?

CEO, CSO, Drip Marketing, Email Marketing, Lead Generation, Lead Nurturing, lead segmentation, Lead Tracking, LeadLife's Marketing Automation Software

We are continually talking to CSOs about how nurturing helps drive revenue.  Easy to say, but what does that really mean.  How does technology and process around nurturing help fill a pipeline?  As I speak to more and more VPs of Sales and sales people, I’m reminded of the potential “gold” that sits within their [...]

Need Hot Leads? It All Starts With The Data

CMO, Content Creation, Email Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Lead Tracking

Yesterday afternoon I had the pleasure of being on a webinar with Don Wynns, VP of Business Development at ZoomInfo. The webinar was titled “The 4 Keys for Turning Cold Leads into Sales-Ready Opportunities” and focused on what is necessary to move unknown and/or cold leads into opportunities that flow through the pipeline. At LeadLife [...]

The Agency Dilemma: Taking The Plunge Into Marketing Automation

CMO, Email Marketing, Lead Generation, Lead Nurturing, Marketing Automation Software

I just read a great blog post from Harvard Business Review titled “What the Marketing Agency of the Future Will Do Differently” that really hit home. I’ve been talking to a ton of marketing agencies interested in white labeling LeadLife’s marketing automation  technology and services into their business because it’s a natural fit.  This article [...]

Are You “First in Mind” With Potential Buyers?

CEO, CMO, Content Creation, Email Marketing, Lead Management, Lead Nurturing, lead segmentation, Marketing Automation Software

Many marketers struggle with the right way to generate leads. Most know that “spray and pray” marketing does not work anymore and have adopted lead nurturing strategies.  But just because you’re nurturing, are you focused on sending the right content, to the right prospect, at the right time? Are you dedicating enough time to creating [...]

The Struggling Sales Executive

CEO, Email Marketing, Lead Generation, Lead Nurturing, Lead Prioritization, Lead Tracking, Marketing Automation Software

Last week I presented at the Outsourcing Institute’s Atlanta Summit. This was one in a series of summits conducted by the organization, geared toward sales and marketing executives working for vendors that provide outsourcing services. I had previously been to the summit in NYC, as well, and a few things really ring clear after talking [...]

The Definition of Insanity in Marketing Automation

CMO, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing, Marketing Automation Software

 ”Insanity is doing the same thing over and over again and expecting different results.” Let me share a story that would make Einstein cringe. I like doing sales calls – I get to listen to prospects and discover what they need and how it compares to what we offer. The other thing I enjoy doing is [...]

Forecasting 2013 Marketing Automation Success

CEO, CMO, Email Marketing, In the News, Lead Generation, Lead Management, Lead Nurturing

Expand on lessons learned in 2012. By Lisa Cramer Posted Dec 14, 2012 As a practitioner in the field of marketing automation, I lead a team that helps end-user companies with strategy, content, and execution. This has provided me with tremendous insights into what is actually being accomplished within those organizations that are using marketing automation, [...]