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5 Easy Ways to Increase Your Clients’ Landing Page Conversions

An effective landing page optimization strategy can have a substantial impact on your clients’ marketing ROI. In fact, according to Ion Interactive, 73% of marketing professionals that create, test and optimize landing pages achieve a 100% lift in their conversion rate. We have put together a list of the top 5 easiest ways to increase […]

Implementing a Marketing Qualified Lead Strategy for Your Clients

What is a Marketing Qualified Lead? A Marketing Qualified Lead (MQL) is a prospect that is more likely to be a customer compared to other leads based on their digital activity before converting. As a Marketing Agency, if you only send MQL’s to your clients, then Sales spends less time qualifying a lead and more […]

5 Resolutions That Will Make Your Lead Nurturing More Successful

The start of a new year gives us the opportunity to revise, re-evaluate and revitalize. While New Years’ resolutions are often personal goals and objectives, it’s often a good time to look at what we are doing professionally as well. This time of the year affords us the opportunity to make sure our programs are […]

Digital Behaviors: Why they are important to your clients

Effective lead nurturing campaigns all have one thing in common: digital behavior tracking and scoring. But before you can track or score them, it’s important to understand them. You’ve probably used your context clues by now and deduced that digital behaviors are simply behaviors performed digitally. That is, a prospect has clicked on an email, […]

Anonymous Website Visitors – Great Visibility for Marketing and Sales

At LeadLife, not only do we have a feature within our marketing automation system to identify companies that are on your website, but we also offer it as a free tool. It occurred to us years ago how valuable this feature – called Visitor Insights – can be to marketing and sales departments. This feature […]

Creating Content for Your Clients That Produces a Return

Content is arguably one of the most important parts of marketing automation. It’s the fuel for the marketing automation engine. Marketing strategies, such as lead nurturing and lead generation are only as effective as the content they are promoting. However, when on discovery calls with our clients, we often find content creation is also one […]

5 Email Marketing Myths to Avoid

We have all heard them from our boss, our coworkers and even our clients: common email marketing misconceptions that come from….well, we don’t really know where they come from.  Despite the anonymity, these myths are ever-present in the marketing world. But when your job is to produce effective email marketing campaigns, it’s important to fully […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

Why your clients should be nurturing their leads: Just the facts!

Lead nurturing is one of the most important and effective strategies in marketing, yet somehow 65% of marketers are not utilizing it (MarketingSherpa). Lead Nurturing has been proven effective. In addition, it can be a huge opportunity to increase your clients’ marketing ROI and increase your revenue. Below are our favorite lead nurturing statistics, which […]