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Digital Behaviors: Why they are important to your clients

Effective lead nurturing campaigns all have one thing in common: digital behavior tracking and scoring. But before you can track or score them, it’s important to understand them. You’ve probably used your context clues by now and deduced that digital behaviors are simply behaviors performed digitally. That is, a prospect has clicked on an email, […]

Creating Content for Your Clients That Produces a Return

Content is arguably one of the most important parts of marketing automation. It’s the fuel for the marketing automation engine. Marketing strategies, such as lead nurturing and lead generation are only as effective as the content they are promoting. However, when on discovery calls with our clients, we often find content creation is also one […]

So you need to define a MQL – now what?

Many of us have already heard about the stat that says prospects are going through 60% of the buy cycle before talking to a sales rep.  Companies are now starting to get more sophisticated in their approach and instead of sending raw leads over to the sales team for little results, they are tracking and […]

5 Email Marketing Myths to Avoid

We have all heard them from our boss, our coworkers and even our clients: common email marketing misconceptions that come from….well, we don’t really know where they come from.  Despite the anonymity, these myths are ever-present in the marketing world. But when your job is to produce effective email marketing campaigns, it’s important to fully […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

Why your clients should be nurturing their leads: Just the facts!

Lead nurturing is one of the most important and effective strategies in marketing, yet somehow 65% of marketers are not utilizing it (MarketingSherpa). Lead Nurturing has been proven effective. In addition, it can be a huge opportunity to increase your clients’ marketing ROI and increase your revenue. Below are our favorite lead nurturing statistics, which […]

Want High Conversion Rates? Think First About List Quality

Did you know that according to Zoominfo that each year: job titles or job functions change 66%, phone numbers change 44%, and email changes 37%. So every year your data gets further out of date and of little value to your marketing and sales efforts. How can you convert leads into sales when you aren’t […]

What does lead nurturing mean to a digital agency?

It’s probably safe to assume the majority of your clients would like to drive more qualified leads, get more value out of the lead generation dollars they are spending, and know the ROI of their marketing campaigns.   So it’s probably fair to say that lead nurturing can greatly benefit a number of your clients’ businesses.  […]

3 Reasons Your Marketing & Lead Generation Services Aren’t Driving Your Clients’ Revenue

I’ve been having a lot of conversations with agencies and lead generation companies that are struggling to help their clients get real results – qualified leads that turn into revenue. LeadLife private labels its marketing automation technology and so we talk to a number of companies that provide some type of marketing, lead generation, outbound […]