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5 Email Marketing Myths to Avoid

We have all heard them from our boss, our coworkers and even our clients: common email marketing misconceptions that come from….well, we don’t really know where they come from.  Despite the anonymity, these myths are ever-present in the marketing world. But when your job is to produce effective email marketing campaigns, it’s important to fully […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

Why your clients should be nurturing their leads: Just the facts!

Lead nurturing is one of the most important and effective strategies in marketing, yet somehow 65% of marketers are not utilizing it (MarketingSherpa). Lead Nurturing has been proven effective. In addition, it can be a huge opportunity to increase your clients’ marketing ROI and increase your revenue. Below are our favorite lead nurturing statistics, which […]

Want High Conversion Rates? Think First About List Quality

Did you know that according to Zoominfo that each year: job titles or job functions change 66%, phone numbers change 44%, and email changes 37%. So every year your data gets further out of date and of little value to your marketing and sales efforts. How can you convert leads into sales when you aren’t […]

What does lead nurturing mean to a digital agency?

It’s probably safe to assume the majority of your clients would like to drive more qualified leads, get more value out of the lead generation dollars they are spending, and know the ROI of their marketing campaigns.   So it’s probably fair to say that lead nurturing can greatly benefit a number of your clients’ businesses.  […]

3 Reasons Your Marketing & Lead Generation Services Aren’t Driving Your Clients’ Revenue

I’ve been having a lot of conversations with agencies and lead generation companies that are struggling to help their clients get real results – qualified leads that turn into revenue. LeadLife private labels its marketing automation technology and so we talk to a number of companies that provide some type of marketing, lead generation, outbound […]

If Everyone Knows It’s Broke, Why Don’t They Fix It?

It’s interesting…. I was at a networking meeting the other night with a bunch of CEOs of small to midsize companies.  Of course you do the proverbial approach person, introduce yourself, ask their name (name tags certainly are saviors) and ask what their company does.  When it gets to my turn to tell them about […]

The Right Tool (and Focus) for the Job

My dad called laughing to tell me about a lawn care worker he saw removing dandelions with a pick shovel. In his opinion, not only was it overkill in the choice of the tool but he pointed out that the worker was actually doing more damage than good by leaving large divots all over what […]

Nurturing to Conversion – It Should Be Natural

Lately I’ve seen several blogs discussing how salespeople need to embrace the concept of early stage nurturing and how if done correctly, can make qualification through closing a very natural process.   We’ve seen some issues within our customer base where there’s a gap between thought leadership nurturing and conversion.  The customer is very happy that […]