Archive | Lead Nurturing RSS feed for this section

Are You “First in Mind” With Potential Buyers?

Many marketers struggle with the right way to generate leads. Most know that “spray and pray” marketing does not work anymore and have adopted lead nurturing strategies.  But just because you’re nurturing, are you focused on sending the right content, to the right prospect, at the right time? Are you dedicating enough time to creating […]

Want Customer Advocates? Start Early With Lead Nurturing

I just presented a webinar with David Nour, CEO of The Nour Group, titled “Five Keys to Creating Customer Advocates: How Effective Lead Nurturing Sets the Stage.” It was a blast! David is an international speaker and the author of many outstanding books that revolve around the concept that relationships are the greatest “off-balance-sheet” asset […]

The Struggling Sales Executive

Last week I presented at the Outsourcing Institute’s Atlanta Summit. This was one in a series of summits conducted by the organization, geared toward sales and marketing executives working for vendors that provide outsourcing services. I had previously been to the summit in NYC, as well, and a few things really ring clear after talking […]

The Evolution of the Marketing Agency (or Not)

I’ve been speaking with marketing agencies a lot lately. We have channel partners that resell, and in some cases, private-label, LeadLife and many of them are marketing agencies. I have to say that I see a great divide in these organizations. Some see the change in marketing and are adapting accordingly to take advantage, thus […]

The Definition of Insanity in Marketing Automation

 “Insanity is doing the same thing over and over again and expecting different results.” Let me share a story that would make Einstein cringe. I like doing sales calls – I get to listen to prospects and discover what they need and how it compares to what we offer. The other thing I enjoy doing is […]