Need Hot Leads? It All Starts With The Data

CMO, Content Creation, Email Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Lead Tracking

Yesterday afternoon I had the pleasure of being on a webinar with Don Wynns, VP of Business Development at ZoomInfo. The webinar was titled “The 4 Keys for Turning Cold Leads into Sales-Ready Opportunities” and focused on what is necessary to move unknown and/or cold leads into opportunities that flow through the pipeline. At LeadLife [...]

Maximize Sales With A Funnel That Doesn’t Leak Leads

CMO, CSO, Lead Management, Lead Nurturing, Lead Scoring, lead segmentation

I had the pleasure of doing a webinar last week with Matt Smith from 3Forward. Matt’s not just a great guy, but his company 3Forward has been a partner and customer of LeadLife’s for years. I bring this up because 3Forward is a sales consulting company. They know how to help organizations with complex sales [...]

Social Media and Lead Nurturing Are Forever Linked For Lead Generation

CMO, Content Creation, Lead Nurturing, Lead Scoring, lead segmentation, Marketing Automation Software

I very recently participated in a webinar with Scott Miller, president of Social123. It was a lot of fun and, quite frankly, the content was much more relevant to marketers than I’d first thought before I met Scott. Many of us know we need to have a presence in the world of social media by [...]

How Can Behavior Tracking Help Increase E-mail Marketing ROI?

Lead Management, Lead Nurturing, Lead Scoring, Marketing Metrics, Uncategorized

How do you measure e-mail marketing ROI? By the number of opens, number of clicks or number of hits on your Web site? Real ROI is more than that, and there are a few other metrics that you should track that denote success or the lack of it. E-mail marketing ROI should be measured by [...]

3 Things That Make A Lead A Good Lead

CMO, CSO, Lead Nurturing, Lead Scoring, Lead Tracking

Ah, the never ending question – what makes a good lead a good lead? Well I hate to say it, but it depends. It actually really depends on your specific situation – your business, what you sell and how. But there are a few items that will help give you guidelines for when a lead [...]

Leads Are Like A Box Of Chocolates

Drip Marketing, Email Marketing, Lead Management, Lead Nurturing, Lead Scoring

Forrest Gump’s mother said “Life’s like a box of chocolates, you never know what you’re gonna get.” Most sales reps can relate. Every time they receive a lead from a marketing campaign, they’re getting the mystery chocolate. So what can marketing do to ensure those leads are not such a mystery, and are primed and [...]

Are You Gambling With Your Leads?

CMO, Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Lead Tracking

It’s OK to admit it. You’re still tracking leads on spreadsheets. We work with a lot of companies that spend so much time trying to generate leads for sales that they forget to envision their success. They neglect to ask: What if this all works? The focus on generating responses, conversions and hits can’t be [...]

Stop Starving Sales Of Real Opportunities

CMO, Lead Management, Lead Nurturing, Lead Scoring

Sales and marketing goals have been unaligned for some time now since marketing has typically been focused on lead quantity. But with the limited ability of most companies now to throw money into lead generation without financial return, the cost of this misalignment is steeper than ever before. According to MarketingSherpa’s 2012 Lead Generation Benchmark [...]

Not Just Scoring – Flexibility in Lead Qualification

Lead Scoring

We work with our customers to develop a scoring schema to effectively determine which leads are engaging and which are ready to move to sales. We work to put together the base rules to make sure that those “sales ready” leads move at the appropriate time to the sales team so that they have a [...]

3 Ways Marketing Impacts the Bottom Line

Lead Generation, Lead Management, Lead Nurturing, Lead Scoring, Marketing Metrics

We are often asked by marketers how they can get the budget they need to drive leads they need to meet company objectives. CEOs often ask us how to get more from their marketing group. There’s an adjustment needed in marketing that is starting to take hold and it comes from the change in the [...]

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