Archive | lead segmentation RSS feed for this section

Why you are not reaching your audience

A recent survey of 550 sales executives found that 60% of the companies do not properly align their offers to target customer segments (Bain & Company, “Mastering the new reality of sales”). That’s like trying to sell a vegan on a new double bacon chili cheese burger. A company is simply spinning its wheels (read: […]

Implementing a Marketing Qualified Lead Strategy for Your Clients

What is a Marketing Qualified Lead? A Marketing Qualified Lead (MQL) is a prospect that is more likely to be a customer compared to other leads based on their digital activity before converting. As a Marketing Agency, if you only send MQL’s to your clients, then Sales spends less time qualifying a lead and more […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

Why your clients should be nurturing their leads: Just the facts!

Lead nurturing is one of the most important and effective strategies in marketing, yet somehow 65% of marketers are not utilizing it (MarketingSherpa). Lead Nurturing has been proven effective. In addition, it can be a huge opportunity to increase your clients’ marketing ROI and increase your revenue. Below are our favorite lead nurturing statistics, which […]

If Everyone Knows It’s Broke, Why Don’t They Fix It?

It’s interesting…. I was at a networking meeting the other night with a bunch of CEOs of small to midsize companies.  Of course you do the proverbial approach person, introduce yourself, ask their name (name tags certainly are saviors) and ask what their company does.  When it gets to my turn to tell them about […]

Second Quarter Already – How Full Is Your Pipeline?

We are continually talking to CSOs about how nurturing helps drive revenue.  Easy to say, but what does that really mean.  How does technology and process around nurturing help fill a pipeline?  As I speak to more and more VPs of Sales and sales people, I’m reminded of the potential “gold” that sits within their […]

Maximize Sales With A Funnel That Doesn’t Leak Leads

I had the pleasure of doing a webinar last week with Matt Smith from 3Forward. Matt’s not just a great guy, but his company 3Forward has been a partner and customer of LeadLife’s for years.  I bring this up because 3Forward is a sales consulting company.  They know how to help organizations with complex sales […]

Is Your Website Attracting Engaged Prospects or Mysterious Guests?

It used to be that tracking and measuring traffic on your website was enough. Web analytics provide insights into where visitors are going, where they are exiting, which pages are most popular and lots more.  This is tremendously valuable, but it’s no longer enough. We need to understand who’s visiting our site, specifically, what type […]

Social Media and Lead Nurturing Are Forever Linked For Lead Generation

I very recently participated in a webinar with Scott Miller, president of Social123. It was a lot of fun and, quite frankly, the content was much more relevant to marketers than I’d first thought before I met Scott. Many of us know we need to have a presence in the world of social media by […]

Are You “First in Mind” With Potential Buyers?

Many marketers struggle with the right way to generate leads. Most know that “spray and pray” marketing does not work anymore and have adopted lead nurturing strategies.  But just because you’re nurturing, are you focused on sending the right content, to the right prospect, at the right time? Are you dedicating enough time to creating […]