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Why you are not reaching your audience

A recent survey of 550 sales executives found that 60% of the companies do not properly align their offers to target customer segments (Bain & Company, “Mastering the new reality of sales”). That’s like trying to sell a vegan on a new double bacon chili cheese burger. A company is simply spinning its wheels (read: […]

5 Easy Ways to Increase Your Clients’ Landing Page Conversions

An effective landing page optimization strategy can have a substantial impact on your clients’ marketing ROI. In fact, according to Ion Interactive, 73% of marketing professionals that create, test and optimize landing pages achieve a 100% lift in their conversion rate. We have put together a list of the top 5 easiest ways to increase […]

How department frenemies hurt your pipeline

fren•e•my [fren-uh-mee] (noun): A person or group that is friendly toward another because the relationship brings benefits, but harbors feelings of resentment or rivalry Let’s be honest, your marketing and sales teams aren’t bosom buddies. Heck, they likely aren’t even pals. For the majority of companies today, they are “frenemies.” In fact a recent survey […]

Creating Content for Your Clients That Produces a Return

Content is arguably one of the most important parts of marketing automation. It’s the fuel for the marketing automation engine. Marketing strategies, such as lead nurturing and lead generation are only as effective as the content they are promoting. However, when on discovery calls with our clients, we often find content creation is also one […]

So you need to define a MQL – now what?

Many of us have already heard about the stat that says prospects are going through 60% of the buy cycle before talking to a sales rep.  Companies are now starting to get more sophisticated in their approach and instead of sending raw leads over to the sales team for little results, they are tracking and […]

What is Proper Follow Up on a Sales Alert

I felt compelled to write this blog post about questions we get from our customers quite often: How and when should they follow up on a sales alert? Ok, well let’s start at the beginning. A sales alert is a notification sent by the LeadLife marketing automation system that tells a sales rep the details […]

What to track: CRM vs. Marketing Automation

                As with most marketing automation systems, LeadLife syncs with CRM systems.  This allows the sales team to stay in their CRM system and still get the contact’s or lead’s specific sales intelligence that the marketing automation system is providing.  Likewise, CRM data is syncing back into LeadLife […]

Increasing your Marketing ROI through Digital Behavior Tracking

Tracking, measuring, then increasing Marketing ROI is on the forefront of clients’ minds…and it’s important you deliver. Marketing ROI is often looked at as the number of unique email opens, an increase in traffic to the website or a number of downloads. However, real ROI is more than that. Marketing ROI should be measured by […]