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How to Implement an Integrated Lead Scoring Strategy for your Clients

The more leads you send to sales the better, right? Not really. The challenge with generating a high volume of leads is separating the good, quality leads from the people who are just clicking around. This is where a lead management strategy, specifically lead scoring, comes in. Before you begin diving into the lead scoring […]

Implementing a Marketing Qualified Lead Strategy for Your Clients

What is a Marketing Qualified Lead? A Marketing Qualified Lead (MQL) is a prospect that is more likely to be a customer compared to other leads based on their digital activity before converting. As a Marketing Agency, if you only send MQL’s to your clients, then Sales spends less time qualifying a lead and more […]

5 Resolutions That Will Make Your Lead Nurturing More Successful

The start of a new year gives us the opportunity to revise, re-evaluate and revitalize. While New Years’ resolutions are often personal goals and objectives, it’s often a good time to look at what we are doing professionally as well. This time of the year affords us the opportunity to make sure our programs are […]

Anonymous Website Visitors – Great Visibility for Marketing and Sales

At LeadLife, not only do we have a feature within our marketing automation system to identify companies that are on your website, but we also offer it as a free tool. It occurred to us years ago how valuable this feature – called Visitor Insights – can be to marketing and sales departments. This feature […]

Creating Content for Your Clients That Produces a Return

Content is arguably one of the most important parts of marketing automation. It’s the fuel for the marketing automation engine. Marketing strategies, such as lead nurturing and lead generation are only as effective as the content they are promoting. However, when on discovery calls with our clients, we often find content creation is also one […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

What to track: CRM vs. Marketing Automation

                As with most marketing automation systems, LeadLife syncs with CRM systems.  This allows the sales team to stay in their CRM system and still get the contact’s or lead’s specific sales intelligence that the marketing automation system is providing.  Likewise, CRM data is syncing back into LeadLife […]

Increasing your Marketing ROI through Digital Behavior Tracking

Tracking, measuring, then increasing Marketing ROI is on the forefront of clients’ minds…and it’s important you deliver. Marketing ROI is often looked at as the number of unique email opens, an increase in traffic to the website or a number of downloads. However, real ROI is more than that. Marketing ROI should be measured by […]

Want High Conversion Rates? Think First About List Quality

Did you know that according to Zoominfo that each year: job titles or job functions change 66%, phone numbers change 44%, and email changes 37%. So every year your data gets further out of date and of little value to your marketing and sales efforts. How can you convert leads into sales when you aren’t […]

3 Reasons Your Marketing & Lead Generation Services Aren’t Driving Your Clients’ Revenue

I’ve been having a lot of conversations with agencies and lead generation companies that are struggling to help their clients get real results – qualified leads that turn into revenue. LeadLife private labels its marketing automation technology and so we talk to a number of companies that provide some type of marketing, lead generation, outbound […]