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How to Implement an Integrated Lead Scoring Strategy for your Clients

The more leads you send to sales the better, right? Not really. The challenge with generating a high volume of leads is separating the good, quality leads from the people who are just clicking around. This is where a lead management strategy, specifically lead scoring, comes in. Before you begin diving into the lead scoring […]

6 Lead Management Tactics to Drive Client Success

Lead Management is a comprehensive marketing and sales strategy that utilizes lead nurturing and marketing automation to drive client revenue. Lead management allows you to track, capture, respond and manage client leads. 1.       Work directly with sales to determine when a lead is ‘sales ready’ We cannot stress this point enough. In order to provide […]

The Link of Marketing Automation and the Sales Process

Unlike other software vendors in the market, we work side by side with our customers applying LeadLife’s marketing automation software to their businesses. This isn’t a knock on the competitors; it’s just that we have a different business model than the others.  Customer intimacy and value is really what drives us.  Why else would you […]

Anonymous Website Visitors – Great Visibility for Marketing and Sales

At LeadLife, not only do we have a feature within our marketing automation system to identify companies that are on your website, but we also offer it as a free tool. It occurred to us years ago how valuable this feature – called Visitor Insights – can be to marketing and sales departments. This feature […]

Creating Content for Your Clients That Produces a Return

Content is arguably one of the most important parts of marketing automation. It’s the fuel for the marketing automation engine. Marketing strategies, such as lead nurturing and lead generation are only as effective as the content they are promoting. However, when on discovery calls with our clients, we often find content creation is also one […]

What is Proper Follow Up on a Sales Alert

I felt compelled to write this blog post about questions we get from our customers quite often: How and when should they follow up on a sales alert? Ok, well let’s start at the beginning. A sales alert is a notification sent by the LeadLife marketing automation system that tells a sales rep the details […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

What to track: CRM vs. Marketing Automation

                As with most marketing automation systems, LeadLife syncs with CRM systems.  This allows the sales team to stay in their CRM system and still get the contact’s or lead’s specific sales intelligence that the marketing automation system is providing.  Likewise, CRM data is syncing back into LeadLife […]

Why your clients should be nurturing their leads: Just the facts!

Lead nurturing is one of the most important and effective strategies in marketing, yet somehow 65% of marketers are not utilizing it (MarketingSherpa). Lead Nurturing has been proven effective. In addition, it can be a huge opportunity to increase your clients’ marketing ROI and increase your revenue. Below are our favorite lead nurturing statistics, which […]

3 Reasons Your Marketing & Lead Generation Services Aren’t Driving Your Clients’ Revenue

I’ve been having a lot of conversations with agencies and lead generation companies that are struggling to help their clients get real results – qualified leads that turn into revenue. LeadLife private labels its marketing automation technology and so we talk to a number of companies that provide some type of marketing, lead generation, outbound […]