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Why you are not reaching your audience

A recent survey of 550 sales executives found that 60% of the companies do not properly align their offers to target customer segments (Bain & Company, “Mastering the new reality of sales”). That’s like trying to sell a vegan on a new double bacon chili cheese burger. A company is simply spinning its wheels (read: […]

5 Easy Ways to Increase Your Clients’ Landing Page Conversions

An effective landing page optimization strategy can have a substantial impact on your clients’ marketing ROI. In fact, according to Ion Interactive, 73% of marketing professionals that create, test and optimize landing pages achieve a 100% lift in their conversion rate. We have put together a list of the top 5 easiest ways to increase […]

How department frenemies hurt your pipeline

fren•e•my [fren-uh-mee] (noun): A person or group that is friendly toward another because the relationship brings benefits, but harbors feelings of resentment or rivalry Let’s be honest, your marketing and sales teams aren’t bosom buddies. Heck, they likely aren’t even pals. For the majority of companies today, they are “frenemies.” In fact a recent survey […]

5 Resolutions That Will Make Your Lead Nurturing More Successful

The start of a new year gives us the opportunity to revise, re-evaluate and revitalize. While New Years’ resolutions are often personal goals and objectives, it’s often a good time to look at what we are doing professionally as well. This time of the year affords us the opportunity to make sure our programs are […]

So you need to define a MQL – now what?

Many of us have already heard about the stat that says prospects are going through 60% of the buy cycle before talking to a sales rep.  Companies are now starting to get more sophisticated in their approach and instead of sending raw leads over to the sales team for little results, they are tracking and […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

What to track: CRM vs. Marketing Automation

                As with most marketing automation systems, LeadLife syncs with CRM systems.  This allows the sales team to stay in their CRM system and still get the contact’s or lead’s specific sales intelligence that the marketing automation system is providing.  Likewise, CRM data is syncing back into LeadLife […]

Why your clients should be nurturing their leads: Just the facts!

Lead nurturing is one of the most important and effective strategies in marketing, yet somehow 65% of marketers are not utilizing it (MarketingSherpa). Lead Nurturing has been proven effective. In addition, it can be a huge opportunity to increase your clients’ marketing ROI and increase your revenue. Below are our favorite lead nurturing statistics, which […]

Increasing your Marketing ROI through Digital Behavior Tracking

Tracking, measuring, then increasing Marketing ROI is on the forefront of clients’ minds…and it’s important you deliver. Marketing ROI is often looked at as the number of unique email opens, an increase in traffic to the website or a number of downloads. However, real ROI is more than that. Marketing ROI should be measured by […]