By Lisa Cramer, President, LeadLife Solutions February 7, 2013 I speak at a number of events, on webinars and in one on one discussions with prospects. One of the latest events I spoke at was uncharacteristically full of sales execs versus marketing executives. We mostly speak to rooms full of marketers anxious [...]
Expand on lessons learned in 2012. By Lisa Cramer Posted Dec 14, 2012 As a practitioner in the field of marketing automation, I lead a team that helps end-user companies with strategy, content, and execution. This has provided me with tremendous insights into what is actually being accomplished within those organizations that are using marketing automation, [...]
By: Lisa Cramer, President and Co-Founder, LeadLife Solutions As published in: Destination CRM.com As a marketing automation vendor, you probably expect me to tell you that technology is like a magic bullet—that all you have to do is implement it and you’ll be instantly taller and thinner. If only that were true. The reality is [...]
Free Tool From LeadLife® Turns Anonymous Website Visitors into Revenue Funnel Fixer™ reveals WHO, WHAT and WHEN and builds intelligence for LeadLife’s soon to be released Forecast Validator™ for CEOs and sales management ATLANTA – May 22, 2012 – LeadLife Solutions (leadlife.com), the only provider of a premier lead management solution that combines people and technology, announced [...]
Free Tool From LeadLife® Turns Anonymous Website Visitors into Revenue Funnel Fixer™ reveals WHO, WHAT and WHEN and builds intelligence for LeadLife’s soon to be released Forecast Validator™ for CEOs and sales management ATLANTA – May 22, 2012 – LeadLife Solutions (leadlife.com), the only provider of a premier lead management solution that combines people and technology, announced [...]
Sales Lead Management Association Announces Winners for 2012 Atlanta – April 6, 2012 – LeadLife Solutions (leadlife.com), the only lead management provider that couples its technology with experienced marketing specialists, announced today that its president and co-founder, Lisa Cramer, has been recognized by the Sales Lead Management Association (SLMA) as “Top 20 Women to Watch [...]
In most businesses today, the marketing to sales process – or more specifically, the lead management process – has been ignored. When we refer to the lead management process, we are describing the process that occurs from the initial attempt to generate a lead, to the time that the lead results in revenue. This process [...]
Thank you to all that attended yesterday’s Focus Roundtable event, “The Future of Selling”. The panelists discussed a wide range of topics and answered questions relating to the changes needed by sales people in order to be more competitive in the future. Topics Discussed: What changes are buyers making in their strategic buying process? How [...]
Free Online Event Monday January 23rd, 2012 11:00 am pt LeadLife President, Lisa Cramer will be a guest speaker at “The Future of Selling”, a roundtable event hosted by Focus. A panel of industy experts will discuss startegies for sales professionals to keep up with changes in the buying process. To learn more about the [...]
Free Online Event Monday January 23rd, 2012 11:00 am pt LeadLife President, Lisa Cramer will be a guest speaker at “The Future of Selling”, a roundtable event hosted by Focus. A panel of industy experts will discuss startegies for sales professionals to keep up with changes in the buying process. To learn more about the [...]