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Cold to close should be a natural process for leads

Lately there has been a lot of discussion about how salespeople need to embrace the concept of early stage nurturing and how if done correctly, can make qualification through closing a very natural process. We’ve seen some issues within our customer base where there’s a gap between thought leadership nurturing and conversion.  The customer is […]

Creating Content for Your Clients That Produces a Return

Content is arguably one of the most important parts of marketing automation. It’s the fuel for the marketing automation engine. Marketing strategies, such as lead nurturing and lead generation are only as effective as the content they are promoting. However, when on discovery calls with our clients, we often find content creation is also one […]

Is Your Marketing Strategy Leaking Leads? Here’s How Marketing Automation Can Help

Agencies are being held accountable for the sales their marketing campaigns are driving. Marketing is no longer subjective, but a defined approach to increase ROI. It is essential agencies not only focus on the top of the funnel, but also insert their strategies into the middle of the funnel as well. One of the most […]

3 Reasons Your Marketing & Lead Generation Services Aren’t Driving Your Clients’ Revenue

I’ve been having a lot of conversations with agencies and lead generation companies that are struggling to help their clients get real results – qualified leads that turn into revenue. LeadLife private labels its marketing automation technology and so we talk to a number of companies that provide some type of marketing, lead generation, outbound […]

If Everyone Knows It’s Broke, Why Don’t They Fix It?

It’s interesting…. I was at a networking meeting the other night with a bunch of CEOs of small to midsize companies.  Of course you do the proverbial approach person, introduce yourself, ask their name (name tags certainly are saviors) and ask what their company does.  When it gets to my turn to tell them about […]

Nurture to Call – When’s the Right Time?

  I’ve recently had some conversations with our clients about the best time to make an outbound call on the leads that are being nurtured. Our clients understand that making outbound calls too early in the process could actually disengage the lead from interest in their company. With b2b buyers going through 60% of their […]