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If Everyone Knows It’s Broke, Why Don’t They Fix It?

CEO, CMO, CSO, Drip Marketing, Lead Management, Lead Nurturing, Lead Prioritization, lead segmentation, Lead to Revenue, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software, Uncategorized

It’s interesting…. I was at a networking meeting the other night with a bunch of CEOs of small to midsize companies.  Of course you do the proverbial approach person, introduce yourself, ask their name (name tags certainly are saviors) and ask what their company does.  When it gets to my turn to tell them about [...]

Nurture to Call – When’s the Right Time?

CEO, CMO, CSO, Drip Marketing, Lead Generation, Lead Management, Lead Nurturing, Lead Prioritization, Lead Tracking, LeadLife's Marketing Automation Software, Marketing Automation Software, Uncategorized

  I’ve recently had some conversations with our clients about the best time to make an outbound call on the leads that are being nurtured. Our clients understand that making outbound calls too early in the process could actually disengage the lead from interest in their company. With b2b buyers going through 60% of their [...]

Why You Need Content Marketing Expertise

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I just read through the new study from the Content Marketing Institute and MarketingProfs, 2013 B2B Content Marketing Benchmarks, Budgets, and Trends. I found it in-line with what we’ve seen with our customers at LeadLife and with the prospects we talk to daily. In the study, there’s a statistic that suggests content marketing is becoming an [...]

Content Success Depends on Your Data

CMO, Content Creation, Drip Marketing, Email Marketing, Lead Management, Lead Nurturing, lead segmentation, Marketing Metrics, Uncategorized

I recently read a MarketingProfs article that delved into the need for good data, including what kind of data is really considered good and how you can use it to your advantage in lead generation/nurturing programs. The article had some interesting points: People are not giving up much information early in the process like they [...]

Marketing Automation ROI – Are you “still working on it”?

CEO, CMO, Lead Management, Lead Nurturing, LeadLife's Marketing Automation Software, Uncategorized

On Wednesday, I presented a webinar with the Outsourcing Institute about the shifts that are occurring in marketing and sales to drive profitability in businesses.  There were some interesting questions and polling information that came from the attendees. Specifically, marketing and sales departments are still struggling to move out of the legacy lead management process [...]

Talkers Block

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Last night I attended the Atlanta Bloggers April Meetup featuring bestselling author and entrepreneur, Seth Godin.  Seth was not at the event in person, but was live via Skype and gave an interview about his new book, Linchpin: Are You Indisposable? I have not read his new book, but it is definitely on my “must [...]