In most businesses today, the marketing to sales process – or more specifically, the lead management process – has been ignored. How can your business start down the road to improved lead management without overhauling your entire business operation? Download our newest Whitepaper – Changing Expectations: The Future of Lead Management to learn more. Register to [...]
Because marketers are time, budget and resource-constrained, one question is asked consistently: How can we start down the road to improved lead management without overhauling our entire operations in a lengthy, three to six-month implementation? Learn how taking small steps can provide immediate ROI and visibility into what’s been missing. Register to Download this White Paper First [...]
It’s a challenging time – more so than I can remember – from a sales and marketing perspective. Buyers have changed their process when buying products and services. The leverage in the equation between sellers and buyers has changed. The sales process has changed. Many in charge of sales haven’t acknowledged it, or are afraid [...]
With economic instability, lead nurturing is more critical than ever before. It’s also becoming increasingly important for both sales and marketing to take accountability for maximizing opportunities from new prospects and existing customers. In a recent industry analyst report by the Aberdeen Group, they discuss best practices of lead nurturing by exploring practices used by [...]
DemandGen Report discusses seven steps that are crucial in order to help marketing increase conversion rates and track the entire lead lifecycle. This white paper will spotlight the best practices that leading companies are employing to identify their most likely buyers as well as the automated tools and tactics leaders are using to help progress [...]
Marketing analytics has always been the buzzword for insight about the success of your marketing programs. But it actually has multiple meanings and can take marketing departments in many different directions. For the purpose of this whitepaper, we are going to stay very practical and therefore very simple. Marketing analytics really encompasses two main themes [...]
Over 80% of B2B organizations struggle with a lack of synergy between the sales and marketing functions. This misalignment leads to lost revenue opportunities and leaks in the pipeline. In fact, in the November 2008 study, “Lead Nurturing: The Secret to Successful Lead Generation,” Aberdeen surveyed 213 organizations and found that on average 16% of [...]
In the age of the Internet, lead scoring has become crucial for marketers. Leads must be scored and prioritized for appropriate action. Otherwise, you’ll be wasting, time, effort and your budget. Today, leads flow to Marketing from ever-increasing online sources—email campaigns, the company website, Google AdWords and Google searches, webinars, online advertising, blogs and virtual [...]
80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable [...]
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It’s also about nurturing your customer base. Being [...]