The Cost of Not Nurturing Leads: The Legacy You are Stuck in and the Steps Essential to Change It – White Paper

The legacy process of doing business is extremely costly. The huge costs seem to be the amount of money spent on new lead generation, the cost of losing or leaking leads throughout the sales process, and finally the considerable cost of hiring and training more sales reps. Let’s analyze each of these elements and then we’ll look at what to do differently that allows a company to get away from the legacy processes that have evolved and drive more sales with less.

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