Visitor Tracker and Marketing ROI Reporting
See Who's Visiting Your Website!
With LeadLife's Visitor Tracker you have the ability to view all companies that are visiting your website so you can determine who is actively interested in your products and services, how they originally reached your website, and what features of your offerings
they're most interested in learning about. You can now identify and monitor unidentified prospects in real-time using LeadLife's visitor tracking software.
With LeadLife's Visitor Tracker you can find valuable customer information, such as:
- Company name and complete address.
- Quickly identify return visitors.
- Understand what products and services a specific company is looking to buy by analyzing their page views.
- See what your prospective companies are looking for based on the search words they use to find your site.
- See where the unidentified companies are coming from to get to your site.
- Determine if a prospect/company is reacting to sales calls or nurturing campaigns anonymously.
Finding New Customers Just Became Easier...
- Get real-time access to your website visitors - those not signed in yet on your website.
- Get company name and address of anonymous visitors giving visibility
to new opportunities.
- Get real-time reports to see which companies are most active on your website by day, week, or month. These reports also provide detailed information about which web pages your visitors viewed, how long they stayed on each page, and what search terms they
used to find your site.
- See where the majority of your website visitors are coming from based on their geographical location.
Powerful Features for Marketing & Sales:
- Sort your daily, weekly, or months website views by selecting a start and end date.
- Search for types of leads by either anonymous or known visitor.
- View a company that visited your site by name, IP address, or both.
- Export data into Excel
- See what are the top search words used.
- Find the most viewed pages on you website.
- Shown known visitors on the same dashboard - click through to the lead record showing all page views.
- Immediately notify your sales team that one of their prospects is viewing your website.
At the End of the Day, It's All About Results and Revenue
LeadLife marketing automation software makes it easy to forecast and analyze your marketing results, at the end of the day producing results that you can see. Start
tracking important metrics associated with:
- Cost per lead (per event and campaign)
- How leads move through different statuses per campaign
- Leads moving on to sales
- Leads being nurtured
- Leads that have moved to "hot" status
- Leads that become opportunities
- Leads that generate revenue
- Events and campaigns that are most successful for revenue
- Event and campaigns that generate the most qualified leads
- Number of leads that enter the system that convert to a customer
Sample ROI Reports and Dashboard:
Compare your Marketing ROI on one easy-to-view dashboard and see which campaigns are successful and which ones are not.
LeadLife's
marketing software helps you capture all leads coming from
online and offline marketing campaigns in one location - visible through a single dashboard - where you can track
and compare results and ROI. Analyze your
individual marketing campaigns by
tracking - whitepaper downloads, web pages viewed, how long was spent on each page, landing page conversions, and much more.
For example, let's say you have a series of banner ads running on different online publications. Leads (conversions) from these campaigns are automatically being tracked and deposited within the
marketing automation software. You want to determine which campaign is getting the most conversions, which is generating the most "sales ready" leads, and of course which is generating the most overall revenue. Within LeadLife, you are able to view
a dashboard of each campaign seeing the number of clicks and the number of leads. Drilling down further allows you to see this information based on any time period (each day, each week, etc.). You'll be able to see how many leads, what leads,
what the leads did (pages they visited for how long and what they downloaded), which lead scored the most, and whether the lead has interacted with your company before. The system will automatically calculate
the cost per lead.
Once the deal is closed, the lead's revenue is calculated and total campaign ROI (based on revenue and expense) is generated. You can view these reports over any period of time for any specific campaign or compare campaigns to see which type
of campaign was most successful.
This same example above can be for any online or offline campaign that you run.
A study by MarketingProfs found that measuring the financial impact of marketing campaigns is a substantial challenge for most marketers. Forty-two percent say their company's ability to measure
financial returns from marketing programs is a long way from where it could be.
LeadLife marketing software helps you track, score, nurture, and drive ROI all from within one system. How can you do your job effectively
if you can't measure results? Or maybe your system has the ability to measure results, but it takes you too long to input or gather the different parameters to be effective. LeadLife gives you data, reports, AND dashboards.
We want you to be able to quickly see campaigns that were successful and more importantly those that were dismal. LeadLife gives you the tools to make quick decisions while there is still money remaining in your budget and while you can still
impact revenue for the year. There is nothing more important for a smart and savvy marketer than campaign measurement and metrics. This is truly worth all its weight in gold and will help you make smart decisions in record
time and with documentation to back up your beliefs.
To request a product demo, learn marketing automation best practices, or contact us call 1-800-680-6292.
